Much of the received wisdom about the world of work emphasizes the marketization of the employment relationship; the decline of class-based forms of inequality, and the individualization of employment relations. Non-standard forms of employment, the delayering of organizational hierarchies,and the use of individual performance-based payment systems are all held up as examples of a new neo-liberal order in which employers and employees no longer feel a sense of obligation to each other.

Drawing on a range of employee and employer surveys, including the authors own Working in Britain 2000 survey, this ambitious study presents a comprehensive examination of the conditions, attitudes, and experiences of British employees from the mid-1980s to the early years of this century. The authors' analyses provides a compelling critique of the received wisdom, while also providing an original, alternative account of recent developments in work and labour markets. Along the way, the book covers such topical issues as the changing nature of trade union membership, the consequences of

Although the balance sheet may not even put a value on it, a company's brand, or its portfolio of brands, is its most valuable asset. For some companies the brand can account for as much as 70 percent of its market value.
This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organizations should make the brand their central organizing principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the antiglobalization movement that big brands are bullies which do harm, "Brands and Branding" provides a review of best practices in branding, covering everything from brand positioning to brand protection, visual and verbal identity to brand communications. Finally, the third part of the book looks at trends in branding and the future for brands.
Written by seventeen experts in the field, "Brands and Branding" sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.

Building upon the huge success of the previous edition, this updated text provides a clear, comprehensive guide to the most influential individuals in the field of economics.
Covering a wide range of thinkers across several centuries, features of this second edition include:
* a significantly revised and expanded introduction discussing the importance of the history of economics, and highlighting the main schools of thought
* updated bibliographies and referencing to take account of the wealth of secondary literature available
* new entries on todays pioneering economists, such as Vernon Smith and Joseph Stiglitz
* revised entries on contemporary economists in order to include recent developments and research.
Containing brief biographical information on each featured economist, as well as references to their major works, guides to further reading, and a glossary of terms, Fifty Major Economists is undoubtedly an important and accessible resource for students of economics at all levels.