The recognition of animal pain and stress, once controversial, is now acknowledged by legislation in many countries, but there is no formal recognition of animals' ability to feel pleasure. Pleasurable Kingdom is the first book for lay-readers to present new evidence that animals--like humans--enjoy themselves. It debunks the popular perception that life for most is a continuous, grim struggle for survival and the avoidance of pain. Instead it suggests that creatures from birds to baboons feel good thanks to play, sex, touch, food, anticipation, comfort, aesthetics, and more. Combining rigorous evidence, elegant argument and amusing anecdotes, leading animal behavior researcher Jonathan Balcombe proposes that the possibility of positive feelings in creatures other than humans has important ethical ramifications for both science and society. For more information please visit the author's website at www.pleasurablekingdom.com

 

Multiculturalism in Global Society explores the concepts  and debates surrounding the complex modern phenomenon of multiculturalism, and its varied effects on the advanced industrial nations of the world. With remarkable clarity and concision, it focuses on the interrelated ties of ethnicity, race, and nationalism in a world where globalizing processes have made such ties increasingly important in economic , political, and cultural terms. Students and scholars looking for the most up-to-date approach to understanding multiculturalism in a global perspective will find this to be an engaging, penetrating, and illuminating text.

Written for the capstone course in Marketing or Marketing Strategy. Marketing Planning and Strategy will help students develop strategic marketing skills essential for todayUs global competition. This text focuses on marketing stratgey from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management.

Gene Klann “Building Character: Strengthening the Heart of Good Leadership"

Building Character is written for leaders who understand their responsibility to develop authentic leaders within their organizations. Without presenting an overarching moral code or a prescriptive code of behavior, this book offers leaders and managers a practical model complete with the tools, information, and processes to develop character in leaders at all levels. The author explains the role character plays in leadership success and effectiveness and outlines how character can be developed through the Five E's—Example, Education, Experience, Evaluation, and Environment.