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Speak to Win: How to Present with Power in Any Situation
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Speak to Win: How to Present with Power in Any SituationYour ability to speak to an audience is essential to your success. Speaking well can garner the respect and esteem of others, make you more valuable to your company, and get attention from people who can help you and open doors for you. Good speaking ability will also convince people that you are generally more talented and intelligent than others who do not speak as well.
 
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Shakespeare and Modern Theatre
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Shakespeare and Modern Theatre

Shakespeare's works are now performed for an increasingly diversified cultural market. At the start of the twenty-first century, film, video, and live performance have overtaken the printed book as the main way people are introduced to Shakespeare. Therefore, is there any reason to read Shakespeare's plays anymore? The essays in this volume explore the question and the institutional practices that shape contemporary performances of Shakespeare's plays. The book gathers together a particularly strong line-up of contributors from across the literary-performative divide to examine the relationship between Shakespeare, the "culture industries," modernism, and live performance.


 
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Simple Mechanics
83
 
 
Simple Mechanics
This little but bright book talks about really simple but quite specific, and thus not so often mentioned in textbooks, things as levers, wedges, pulleys, axles, fulcrums and so on. If most of the mentioned makes to you no sense at all, try to clear the situation up with this little manual. And maybe you'll make a couple of personal discoveries on the way too!
В этой небольшой книжице рассказано об истории изобретения и принципах действия простейших механических приспособлений, от колеса до двигателей внутреннего сгорания. Любопытные подробности изложены простым для понимания языком, текст сопровождается яркими картинками, которые наглядно объясняют механику описанного.
 
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Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time
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Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All TimeLaura Ries, President, Ries & Ries, Marketing Strategists
"A goldmine of helpful how-not-to advice which you ignore at your own peril."
"Haig, a marketing consultant, is one of a new breed of writers producing marketing primers for the hyphenated age of e-marketing. This type of work is characterized by breezily written snippets of success or failure as either encouragement or admonition for the practitioner or for a new category of reader: the business voyeur. Thus these works are written in a readable and appealing format, as e-business fables. Examining 'the 100 biggest branding mistakes of all time, ' Haig organizes these 100 "failures" into ten types, each with its own moral and admonition. These types include classic failures (e.g., New Coke), idea failures (e.g., R.J. Reynolds' smokeless cigarettes), extension failures (e.g., Harley Davidson perfume), culture failures (e.g., Kelloggs in India), and technology failures (e.g., Pets.com). The idea behind this work is that with knowledge these failures can be avoided, but this reviewer regards it as akin to Monday morning quarterbacking in its validity as an activity. None of this takes away the schadenfreude of this well-written, quick read. Useful more as a cultural artifact than classroom text, this book could serve as supplementary reading for advanced marketing courses and for business voyeurs who like a good read. Summing Up: Recommended. General readers; upper-division undergraduate and graduate students; and practitioners." -- S. A. Schulman, CUNY Kingsborough Community College
 
 
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Beginnings of learning
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Beginnings of learning
Krishnamurti believed that “education is the heart of the matter.” His longstanding concern with the nature and problems of education led him to found schools in India, England, and America, and his conversations with students, teachers, and parents form the major part of Beginnings of Learning. These lively, often intimate exchanges turn on practical, everyday matters as well as wider philosophical issues, as Krishnamurti encourages his audience to appreciate that the beginning of wisdom is self-knowledge. Jiddu Krishnamurti was born in southern India in 1895 and died in 1986. The essence of his teachings is that societal change and world peace can only occur through a complete change of individual consciousness.

 


 
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