Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer.
Discover the best approaches for making business decisions Today's business leaders have to face the facts—you can't separate leadership from decision making. The importance of making decisions, no matter how big or small, cannot be overstated. Decision Making For Dummies is a candid resource that helps leaders understand the impact of their choices, not only on business, but also on their credibility and reputation. Designed for managers, business owners, and anyone else who makes tough decisions on a daily basis, this guide helps you figure out if the decisions you're making are the right ones.
Learn the art of conceptual copywriting from a master * Concentrates on the copywriter-client relationship * Includes exercises and case studies of some of the best ad campaigns from around the world
Business people, entrepreneurs, artists, entertainers, parents, students, teachers, and people from all walks of life can improve their lives by learning how to brainstorm. Successfully implementing an idea is what generates success and results, whether it's a business or personal challenge. Here is a fun, easy-to-read, upbeat book designed to help people boost creativity by learning how to brainstorm and transform their best ideas into reality. Starting with the basics, this book discusses the anatomy of ideas and how they're generated. Focusing on various brainstorming techniques, it offers step-by-step directions for using these techniques as an individual or in a group situation.
Brown & Vaughn have written an excellent book. While it is fairly light reading it provides plenty of references for the value of play for those who require the reinforcement of rigorous studies. It provided many good suggestions for those who want to integrate more play into their lives. It also showed how upset "serious" people can get about this foreign notion that play is good for you. So read it for yourself and don't tell the "serious" people what you're doing!
