This book translates knowledge about persuasion into evidence-based principles. Useful knowledge about persuasion has been obtained over the last 100 years from the experience of advertising experts and from empirical studies in advertising and other fields including psychology, consumer behavior, law, mass communication, politics, and propaganda.
Advertising in a Digital Age: Best Practices for AdWords and Social Media Advertising
Added by: drazhar | Karma: 1455.89 | Other | 22 October 2014
7
Advertising in a Digital Age is a very informative book written by Gabriella Taylor. This book gives a great overview of how online marketing has changed over the years. Not only does it give a great little history of online marketing but it also gives some of the latest techniques. This book is great for novices and pros alike as there a little of something for everyone.
Advertising Age (or AdAge) is a magazine, delivering news, analysis and data on marketing and media. The magazine was started as a broadsheet newspaper in Chicago in 1930. Today, its content appears in a print weekly distributed around the world and on many electronic platforms, including: AdAge.com, daily e-mail newsletters called Ad Age Daily, Ad Age's Mediaworks and Ad Age Digital; weekly newsletters such as Madison & Vine (about branded entertainment) and Ad Age China; podcasts called Why It Matters and various videos.
Learn the art of conceptual copywriting from a master * Concentrates on the copywriter-client relationship * Includes exercises and case studies of some of the best ad campaigns from around the world
