Working Minds: A Practitioner's Guide to Cognitive Task Analysis
Cognitive Task Analysis (CTA) helps researchers understand how cognitive skills and strategies make it possible for people to act effectively and get things done. CTA can yield information people need—employers faced with personnel issues, market researchers who want to understand the thought processes of consumers, trainers and others who design instructional systems, health care professionals who want to apply lessons learned from errors and accidents, systems analysts developing user specifications, and many other professionals.
Analyzing Newspapers - An Approach from Critical Discourse Analysis
This book offers both an understanding of newspaper reporting and a means for readers to develop their own critical analysis. Using a wealth of contemporary case studies, students are taught how the language of journalism works, providing students with an accessible and user-friendly guide to analyzing newspapers around the globe.
The study of media language is increasingly important both for media studies and for discourse analysis and sociolinguistics. Norman Fairclough applies to media language his 'critical discourse analysis' framework which he developed in 'Language and Power' and 'Discourse and Social Life'. Drawing on examples from TV, radio and the press, he focuses on changing practices of media discourse in relation to wider processes of social and cultural change. In particular he explores the tensions between public and private in the media and the tensions between information and entertainment.
"Case Study Research: Theory, Methods and Practice" looks at the research processes involved in conducting methods including participant observation, fuzzy set social science, system dynamics, decision systems analysis, forced metaphor elicitation technique, ethnographic decision tree modelling, mapping strategic thinking, the historical method, storytelling research and conversational analysis.
Statistical analysis is essential to business decision-making and management, but the underlying theory of data collection, organization and analysis is one of the most challenging topics for business students and practitioners. This user-friendly text and CD-ROM package will help you to develop strong skills in presenting and interpreting statistical information in a business or management environment.
