The term ‘rhetoric’ describes the effective use of language, usually to persuade or influence. Frequently set up in opposition to ‘truth’ or ‘plain speech’, it has attracted much critical debate from ancient philosophy to current literary theory. Examining both the practice and theory of this controversial concept, Jennifer Richards looks at: historical and contemporary definitions of the term ‘rhetoric’uses of rhetoric in literature
Authors in the Kitchen: Recipes, Stories, and More
Step into the kitchen and stir up a batch of storybook treats with 50 literary recipes based on the books and lives of 50 of your favorite children's authors and illustrators, including Eric Carle, Mary Casanova, Keiko Kasza, Steven Kellogg, Yuyi Morales, Janet Stevens, and Jane Yolen and 40 others. Whip up a heavenly coconut cream cake enjoyed in Jacqueline Briggs Martin's recent story, On Sand Island; savor the spicy pumpkin pie inspired by Toni Buzzeo's Sea Chest.
Whether you are a graduate student seeking to publish your first article, a new Ph.D. revising your dissertation for publication, or an experienced author working on a new monograph, textbook, or digital publication, Handbook for Academic Authors provides reliable, concise advice about selecting the best publisher for your work, maintaining an optimal relationship with your publisher, submitting manuscripts to book and journal publishers, working with editors, navigating the production process, and helping to market your book.
In "The Relationship Marketer", Søren Hougaard and Mogens Bjerre explain how the concept of the dyad (i.e., mutuality, or "you and me") is quickly becoming a fundamental principle in marketing. The authors suggest that understanding customer relationships, value co-creation, and customised business models in which effectiveness is evaluated on an individualised basis leads to outstanding business performance. Based on these principles the authors present a concrete and practically manageable framework for implementation.
Written for in-service teachers, this volume covers techniques for teaching literature to 11-18 years olds as well as covering the works and authors taught throughout the syllabus.
