The Titus Brothers Contractors company have won a government contract in Peru to blast a tunnel through a mountain and connect two isolated railroad lines. The deadline is approaching, and the contractors have hit a literal wall: excessively hard rock which defies conventional blasting techniques. The company is under pressure to finish, or else the contract will default to their rivals, Blakeson & Grinder. Mr. Job Titus has heard of Tom Swift and Tom's giant cannon, which is used in protecting the Panama Canal, and wants to hire Tom to develop a special blasting powder to help them finish the excavation.
The Facebook Effect: The Inside Story of the Company That Is Connecting the World
Added by: isabeljimenez | Karma: 1202.60 | Fiction literature | 8 January 2011
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The Facebook Effect: The Inside Story of the Company That Is Connecting the World
How did a nineteen-year-old Harvard student create a company that has transformed the Internet and how did he grow it to its current enormous size? Kirkpatrick shows how Zuckerberg steadfastly refused to compromise his vision, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing, altering politics, business, and even our sense of our own identity. This is the Facebook Effect.
Today’s managers need to be more commercially aware more so than ever before. Even if they do not have to manage budgets or finances themselves as part of their role they still need to understand about the financials of a company, what it all means and the impact of their actions on the bottom line.
In this textbook you’ll receive a thorough grounding that explains what all of the financial statements of a company means from a “non finance” point of view. Explained in easy to understand language, you will soon gain a great insight into the finance aspects of a company even if you have no direct input into the financials yourself.
In Silicon Valley slang, a “bozo explosion” is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, “If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don’t make sense”… then it’s time for a reality check.
Marketing introduces students to the fundamentals of contemporary marketing by providing both the theoretical and the practical aspects of modern marketing management. Basic marketing principles, including product strategy, promotion, pricing, and distribution, and their interrelationships are introduced in twenty-six 30-minute video lessons. The lessons explore successfully applied marketing concepts and principles featuring companies such as Walt Disney Corporation, Mitsubishi Motors, Robert Mondavi Winery, Famous Amos Chocolate Chip Cookie Company, Apple Computer, and Atlantic Richfield Company (ARCO).
