Science writer Matt Ridley has found a way to tell someone else's story without being accused of plagiarism. Genome: The Autobiography of a Species in 23 Chapters delves deep within your body (and, to be fair, Ridley's too) looking for dirt dug up by the Human Genome Project. Each chapter pries one gene out of its chromosome and focuses on its role in our development and adult life, but also goes further, exploring the implications of genetic research and our quickly changing social attitudes toward this information. Genome shies away from the "tedious biochemical middle managers" that only a nerd could love and instead goes for the A-material.
Woodburning with Style: Pyrography Lessons, Patterns, and Projects with a Modern Flair
Informative and inspirational, this manual teaches the craft of pyrography—the art of decorating wood with the use of a burning tool. Each chapter presents a specific skill that culminates in a finished project, such as decorated napkin rings, coasters, bookmarks, trinket boxes, and frames. From making basic marks to creating intricate designs, this guide offers step-by-step instruction, helpful photographs, and dozens of patterns, including alphabet fonts. Additional chapters on lettering, projects for children, realistic portraits, personalized gifts, and color integration are also included.
With chapters by eight management thinkers and practitioners from around Australia, the subject of innovation is approached from a variety of angles and perspectives. The theme underpinning all chapters however is the role of the manager in leading innovation and nurturing imagination and creativity. One of the main premises of the book is that innovation is driven by people and their creativity, not research and development. It encompasses all aspects of managing innovation, from recognizing the need and desire to be innovative, using imagination to add value, developing systems that encourage and implement corporate creativity
Assessing the Benefits and Costs of ITS: Making the Business Case for ITS Investments
The 17 chapters in this book, which evolved from a conference on measuring the contributions of ITS sponsored by the California Department of Transportation in February 2002, examine the costs and benefits of ITS in an economic and business policy context. Section 1 examines the broad theme of how and what ITS contributes to the economy and how one makes a business case for ITS. Section 2 includes three chapters on ITS applications in mass transit. Section 3 explores ITS applications in the automobile/highway system. Section 4 considers integrative issues including how ITS is perceived and how it can be positioned to improve surface transportation.
The text represents a serious effort to produce exposition that is accessible to a student at the freshmen or high school levels. The chapters of this book are well suited for a one semester course in College Trigonometry.
