Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success

It's not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture. 

Wild Fermentation: The Flavor, Nutrition, and Craft of Live-Culture Foods

Fermentation is one of the earliest natural processes involving food and its preservation that humans sought to control. The earliest puffed-up breads, wines, and cheeses likely occurred by chance, and results were scarcely uniform or predictable. Disconcerted by off-flavors and spoilage in beer, wine, and baked 

 

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All the Weyrs of Pern by Anne McCaffrey

The dream of generations of Dragonriders draws within reach as, with the aid of an intelligent computer, the possibility of destroying the devastating phenomenon known as "Thread" becomes a reality. Having exposed Pern's civilization to technology in Renegades of Pern McCaffrey proceeds with her customary skill and humor to explore all the ramifications of culture shock. Despite some weaknesses in plot and an odd notion of time travel, the latest novel in a popular series will not lack for readers. Especially for libraries owning the previous Pern titles.

Civil War America (Almanacs of American Life)

H. G. Wells once said, "The most interesting history of the [entire] 19th century was the growth of the United States." The years from 1850 to 1875 demonstrate the truth of this assessment. During the Civil War period, familiar aspects of modern life, such as government bureaucracy, consumer goods, mass culture, data profiling, and professionalism began to develop, and a great deal of changes took place.

Leading Culture Change: What Every CEO Needs to Know

Leading Culture Change: What Every CEO Needs To Know is a practical guide for top leaders who are faced with the challenge of shaping their culture to create long term, sustainable value. Culture is changeable—but only with CEO sponsorship and a methodical, best practices approach.