A growing number of information providers are now online, and as a result being able to produce copy that is suitable for an online readership is of increasing importance. In this text the basic principles of copywriting are covered, along with more specific guidance on writing for online sources. The differences between writing for online and offline are highlighted to enable the reader to distinguish between the two and consequently write the best form of copy for the end source. Different sources of online content require different approaches, and therefore the author takes a structured approach, taking each of these channels in turn.

Cool English is a monthly magazine for teachers and learners of English. The magazine focuses on modern, spoken English in a fun and easy-to-learn format. Each magazine is accompanied by an audio CD so that readers can also listen to the articles, read by English native speakers, in different accents. Each edition of the magazine also comes with a free downloadable Exercise Pack, which allows readers and teachers to practice what they have been learning.

Long vowels are the most difficult part of learning to read and write. Using a combination of Kumons systematic, step-by-step approach and established phonics theory, this book helps children understand how different vowel combinations make the same long vowel sounds. Ages 5-7

 

 

The uniquely thematic approach of this resource will help teachers and librarians identify pertinent works of modern drama for students, and will enhance readers' understanding of these works. Organized alphabetically around 33 themes, each chapter presents an engaging essay exploring different perspectives of the theme in three representative plays.

When people who interact do not share the same abilities, orientations, or beliefs, the results are often disastrous, leaving everyone involved feeling misunderstood, underappreciated, and resentful. Why does this happen? How can we find and focus on the strengths in our differences, rather than the weaknesses? How can we accept that our differences bring with them different ways of looking at a problem, and that these different ways of looking at things lead to unique, and sometimes conflicting, solutions to problems?