To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.
100% INFORMATION LITERACY SUCCESS teaches you to develop crucial information skills to succeed in college and the workplace. This book is designed to actively help you develop skills beyond the classroom, focusing on those skills necessary for twenty-first-century learners and workers. Using hands-on learning activities and real-world applications, the text will teach you how to determine the nature and extent of information needed to solve a problem, how to access the information effectively, how to evaluate the information found, how to use the information for a specific purpose, and how to effectively and legally communicate the information.
Now in its ninth edition, this classic book retains the features that have made it the best-selling introductory human communication text in the field: an engaging and reader-friendly style; an inviting visual design that includes high-interest marginalia on virtually every page; up-to-date information on technology, gender, and cultural diversity; and everyday applications based on solid research and theory.
The Principles of Learning and Behavior (Sixth Edition)
Language: English
Pages: 693
This active learning edition includes a new, built-in workbook that provides examples and exercises to help students practice and remember what they read in the text. In addition, students read graphs and make their own interpretations of what the information yields about behavior.
