The Language of Work examines how language is used in business and the workplace, looking at a range of situations and data: from meetings to negotiations, official reports to emails between colleagues. The book explores representations of work in job adverts, TV programs and advertising and looks at the way people in business interact through small talk, politeness, customer care and management-employee relationships.
The Language of Advertising: * looks at the relationship between advertising and culture * focuses on the interrelation of language, image, typeface * draws on literary and linguistic theory for analysis of texts * explores specific advertising strategies such as hooklines, puns, connotations * examines a wide range of adverts from British Airways to Castlemaine.
asks what makes literature? How does it work? How do we read it?
explores varying literary styles and authorship.
deals with openings, point of view, speech, gender and pop fiction
includes a wide-range of literary extracts, from the classics of Hardy and Austen, to the contemporary works of Raymond Carver, Angela Carter, Nick Hornby, Irvine Welsh
In several respects, linguistic stylistics is the purest form of stylistics, in that its practitioners attempt to derive from the study of style and language a refinement of models for the analysis of language and thus to contribute to the development of linguistic theory. Work in linguistic stylistics is generally less accommodating to the aims of non-linguistic disciplines and is thus, when applied, most likely to provoke reservations about its relevance.
Preschoolers are passionate about learning, and a high-quality preschool program offers rich learning experiences in the areas of language and literacy. This engaging book gives teachers and other professionals fresh ideas, inspiration, and practical tools for integrating age-appropriate literacy instruction into the preschool curriculum. Including helpful vignettes, sample lesson plans, and reproducibles, the book shows how to create a motivating classroom environment, balance child-initiated exploration with structured activities, and support students' developing skills in reading, writing, speaking, and comprehension. Essential topics include preschool assessment and working with English language learners.
