Marketing introduces students to the fundamentals of contemporary marketing by providing both the theoretical and the practical aspects of modern marketing management. Basic marketing principles, including product strategy, promotion, pricing, and distribution, and their interrelationships are introduced in twenty-six 30-minute video lessons. The lessons explore successfully applied marketing concepts and principles featuring companies such as Walt Disney Corporation, Mitsubishi Motors, Robert Mondavi Winery, Famous Amos Chocolate Chip Cookie Company, Apple Computer, and Atlantic Richfield Company (ARCO).
One of the country's most trusted leaders offers time-tested and real world advice for leading in economic hard times From business giant Bill George, the acclaimed author of Wall Street Journal's bestseller True North, comes the just-in-time guide for anyone in a leadership position facing today's unprecedented economic challenges. The former CEO of Medtronic draws from his own in-the-trenches experience and lessons from leaders (representing an array of companies) who have weathered tough economic storms.
GRAMMAR SUCCESS in 20 Minutes a Day, 2nd Edition provides 20 lessons that promote an in-depth understanding of grammar in a short amount of time. It is full of fun yet practical exercises on writing complete sentences, using verbs correctly, capitalization and punctuation, and choosing the right word for the occasion. This book teaches by actual examples, real-world situations, and daily lessons, each only 20 minutes long.
The TOEIC exam, taken by more than 5 million people every year, tests your ability to understand English as used in international business and other professional situations. TOEIC Test Prep provides a streamlined approach to learning everything you need to succeed on this test. Included are: - Four full-length practice exams to help you gauge where your strengths are and where you may need additional practice - A complete overview of the TOEIC exam and what you can expect on test day - Targeted lessons covering listening, reading, writing, and speaking skills - Word lists and chapter review exercises to help you build a strong vocabulary
