Positioning: The Battle for Your Mind, 20th Anniversary Edition

A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals--including tens of thousands of Ries and Trout groupies, worldwide--the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why positioning a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.

Effective Marketing

The lifeblood of any business, no matter how big/small it may be, is the ability to be known and to attract new prospects and business opportunities.

Harvard business review on marketing

The Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Business Review as required reading for ambitious businesspeople in organizations around the globe.

 

Marketing 3.0: From Products to Customers to the Human Spirit

Understand the next level of marketing
The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.

The Essential Guide to Managing Small Business Growth

Lots of owner managers have one or two areas of knowledge and specialism - perhaps operations or sales. This book covers all the main areas, and goes into sufficient depth to be helpful, but isn't too academic. I personally found the Finance chapter really helpful, as it explains how to create and use a P&L account to help you understand what is really going on in your business. It also has sections on Personnel, Marketing and Strategy. Fairly easy to read- I took it on holiday and got through most of it.