This book presents an integrated approach. It includes a strong managerial orientation and strategic focus, uses an organizing framework, has extensive research citations, links theory to practice. Services encompass a very wide range of activities , e.g, health care, education, tourism, insurance and finance. This book is a very successful book written by one of the leading writers and researchers in services marketing and management.
Power Direct Marketing: How to Make It Work for You
Filled with an explosive blend of critical thinking and practical know-how, Power Direct Marketing promises to motivate, inspire and educate you on how to become a better direct marketer.
The Linked Photographers' Guide to Online Marketing and Social Media
"The Linked Photographer's Guide to Online Marketing and Social Networking" is a complete resource for photographers looking to improve their business through social media. This book provides a step-by-step process for getting a photographer's business online, and acts as a reference guide for the variety of online marketing options on the web. This one-of-a-kind guide is the key to making social media work for the photographer to improve their business!
Guerrilla Marketing Explained (7-Steps To A Successful Marketing Campaign)Audio CD
Discover how a simple 7-Step marketing plan - written in 5 minutes - will affect your business for the rest of your life. This may be the most important 5 minutes of your life.
This book introduces the reader to basic marketing concepts and provides an attractive alternative to the traditional ‘heavy-weight’ marketing text. Equally applicable to students and industry practitioners, it focuses on the essential elements of marketing. The book cuts through much of the complexity and jargon surrounding the subject. The authors aim to provide a concise, but comprehensive text that is tightly written to accommodate the reading time pressures on students/practitioners. While ‘reader-friendly’ in nature, the book also aims to challenge the reader ...
