Econometric Models in Marketing, Volume 16 (Advances in Econometrics)
In the 16th Edition of Advances in Econometrics we present twelve papers discussing the current interface between Marketing and Econometrics. The authors are leading scholars in the fields and introduce the latest models for analysing marketing data. The papers are representative of the types of problems and methods that are used within the field of marketing.
Value-Based Marketing for Bottom-Line success : 5 Steps to Creating Customer Value
To be successful in today’s marketplace, a company must integrate its traditional business functions to provide superior value to targeted customers. This means creating an offering that echoes in the customers’ consciousness as a great deal for them. Why? Because the value provided serves customers best interests. In so doing, a business succeeds, attracts new customers, and is able to continually improve the value offered to existing customers.
The world economy has been divided into the 'Haves and Have-nots'. India has remained a developing nation even as the country has progressed at a faster pace than several other developing nations. With democratically elected government and multi-party political scene the country needed a major political thrust to accelerate its economic growth rate.
Are you looking for a great idea or some inspiration to make your marketing more effective and cutting edge? This book contains 100 great marketing ideas, extracted from the world s best companies. Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers.
The first book of its kind to delve into the fascinating and important subject of the psychology affecting investment. Combines behavioral knowledge from psychology, management, marketing, economics, and finance
