Publishers Weekly is the definitive professional resource covering every aspect of book publishing and book selling. Over 20,000 book and media professionals turn to Publishers Weekly each week for news and information. Publishers Weekly covers the creation, production, marketing and sale of the written word in book, audio, video and electronic formats.
Step-by-step guidelines for successful marketing management! Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and techniques with useful tables, graphs, and exhibits. Three leading experts in marketing management teach you how to market any business.
Internet Marketing: Strategy, Implementation and Practice
This book is a comprehensive guide to how organizations can use the internet to support their marketing activities and covers all aspects of Internet marketing - environment analysis, strategy development and implementation. Building on the successful and widely regarded first edition, this second edition has a completely revised structure and streamlined content, increasing the marketing orientation of the text by decreasing technical background about the internet. New to this edition
Now in its Sixth Edition, "Air Transportation" by John Wensveen is a proven textbook that offers a comprehensive introduction to the theory and practice of air transportation management.In addition to explaining the fundamentals, this book now takes the reader to the leading edge of the discipline, using past and present trends to forecast future challenges the industry may face and encouraging the reader to really think about the decisions a manager implements.
Publishers Weekly is the definitive professional resource covering every aspect of book publishing and book selling. Over 20,000 book and media professionals turn to Publishers Weekly each week for news and information. Publishers Weekly covers the creation, production, marketing and sale of the written word in book, audio, video and electronic formats.
