Publishers Weekly is the definitive professional resource covering every aspect of book publishing and book selling. Over 20,000 book and media professionals turn to Publishers Weekly each week for news and information. Publishers Weekly covers the creation, production, marketing and sale of the written word in book, audio, video and electronic formats.
Publishers Weekly is the definitive professional resource covering every aspect of book publishing and book selling. Over 20,000 book and media professionals turn to Publishers Weekly each week for news and information. Publishers Weekly covers the creation, production, marketing and sale of the written word in book, audio, video and electronic formats.
The leading email marketing firm shows you how to create high-impact, low-cost campaigns Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Whether your email is noteworthy—or an annoying waste of your customer's time—depends on your ability to stick to stick the fundamentals of good marketing and authentic relationship building.
International Marketing Management: Text and Cases
This is a basic text in International Marketing, a major knowledge area for students of management studies. This book attempts to make learning of the nuances of the subject easy and enjoyable for students. International trade, economic free trade zones, embargoes on exports, and tariff and non-tariff barriers that the companies face overseas form a major part of the book. In addition, the role of international organizations under the guidance of the United Nations has been given its due importance.
Qualitative Research: Good Decision Making through Understanding People, Cultures and Markets
Qualitative research is a powerful tool which plays a part in conducting marketing research into customer value analysis, branding and naming, new product launch, customer satisfaction and market segmentation, among other marketing areas. Its techniques include all types of focus groups, in depth one-one-one interviews, intercept studies and observational research. Because of its importance in determining buyer attitudes and beliefs it has been growing exponentially.
