Ensure success on the ANP or FNP certification exam with this book! 2,750 questions, updated and revised to reflect practice today, encompass all of the content you’ll encounter on the exam. It’s also the perfect study tool for your clinical management courses.

This book has been written with the purpose of covering all aspects of Marketing Management
1. Marketing Management and Marketing Functions
2. Marketing Management Organisation
3. Personal-marketing
4. The Marketing Executive
5. Theories and Techniques of Marketing
6. Marketing Meetings, Compensations and Marketing Contests
7. Marketing Force Management
8. Quality Management to Meet Customer Satisfaction

Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication.

Management is a fragmented and interdisciplinary area of study, with a lot of academic branches. Willman argues this tree is narrower at its roots, and these roots lie primarily in social science. Key to the purpose of the book is to present management theory as applied social science.

Cross-sectional imaging plays an ever-increasing role in the management of the acutely ill patient. There is 24/7 demand for radiologists at all levels of training to interpret complex scans, and alongside this an increased expectation that the requesting physician should be able to recognise important cross-sectional anatomy and pathology in order to expedite patient management.