This unique and much needed textbook meets the rapidly emerging needs of programs training pharmacologic scientists seeking careers in basic research and drug discovery rather than such applied fields as pharmacy and medicine. While the market is crowded with many clinical and therapeutic pharmacology textbooks, the field of pharmacology is booming with the prospects of discovering new drugs, and virtually no extant textbook meets this need at the student level. The market is so bereft of such approaches that many pharmaceutical companies will adopt Hacker, et al. to help train new drug researchers.
Assembled in honour of John H. A. Munro (University of Toronto), the volume groups nineteen original studies by a diversified panel of scholars. The essays explore late medieval market mechanisms and associated institutional, fiscal and monetary, organizational, decision-making, legal and ethical issues, as well as various aspects of production, consumption and market integration. The geographical scope stretches from North-Western and Central Europe to North and West Africa, and the individual contributions deal with a variety of local, regional, and long-distance markets and networks.
This worldwide best-selling book highlights the most recent trends and developments in global marketing-with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action.
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