PUBLIC RELATIONS WRITING: FORM AND STYLE combines the practical approach of a trade book with the fundamental principles and theories of Public Relations to provide you with the essential techniques and methods needed to write with understanding and purpose.
Materials and Methods in ELT: A Teacher's Guide, 3d edition
Featuring extensive updates and revisions, the 3rd edition of Materials and Methods in ELT offers a comprehensive and useful introduction to the principles and practice of teaching English as a foreign/second language.
Research Methods for Graduate Business and Social Science Students is a fundamental and easy guide to studying research methods. In addition to the general concepts relating to research methods, broad research issues and theoretical concepts critical to research are discussed. The book is written in a reader-friendly manner and contains plenty of examples and helpful practical exercises at the end of each chapter to reinforce and enjoy learning. Divided into 16 chapters, the authors aim to clearly and concisely explain the basics of quantitative and qualitative analysis and research to students, including: Research ethics Formulation and process of research
Methods and Materials for Teaching the Gifted, 2nd Edition offers strategies and resources for differentiating instruction for gifted learners. The book acts as an excellent introduction to gifted education curriculum planning, instructional unit design, evaluation, and teaching methods. This new edition expands upon the best-selling first edition with new chapters and fully updated information and research.
Career Paths English: Agriculture is a new educational source for agriculture professionals who want to improve their English communication in a work environment. Incorporating career-specific vocabulary and contexts, each unit offers step-by-step instruction that immerses students in the four key language components: reading, listening, speaking and writing. Career Paths English: Agriculture addresses topics including soil preparation, seeding methods, farm equipment, livestock and organic farming.
Books 1-3 of Career Paths English: Agriculture are rated for the Common European Framework of Reference for Languages at A1, A2 and B1 respectively.
