Engaging the Online Learner: Activities and Resources for Creative Instruction
Engaging the Online Learners includes an innovative framework—the Phases of Engagement—that helps instructors become more involved as knowledge generators and cofacilitators of a course.
Collaborating Online: Learning Together in Community
Collaborating Online provides practical guidance for faculty seeking to help their students work together in creative ways, move out of the box of traditional papers and projects, and deepen the learning experience through their work with one another. Authors Rena Palloff and Keith Pratt draw on their extensive knowledge and experience to show how collaboration brings students together to support the learning of each member of the group while promoting creativity and critical thinking.
Science is the academic journal of the American Association for the Advancement of Science and is considered one of the world's most prestigious scientific journals. The peer-reviewed journal, first published in 1880 is circulated weekly and has a print subscriber base of around 130,000. Because institutional subscriptions and online access serve a larger audience, its estimated readership is one million people.
Social Media Metrics: How to Measure and Optimize Your Marketing Investment
The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix.
Add the newest means of advertising your business into your marketing mix by developing an online advertising strategy. This get-down-to-business guide will show you how. Written by executives from Yodle, a New York-based firm specializing in online advertising, this book reveals the best and brightest ways to get the word out, from creating a Web presence that draws visitors, to using SEO, to jumping boldly into social media advertising.
