Although the use of humor in advertising has its origins in the early days of the business, its widespread use as an advertising strategy is a more recent phenomenon. This is the first book-length, fully integrated discussion on this popular advertising technique.
Popular Mechanics Magazine: Lets be honest. You pride yourself on being a jack-of-all-trades, but when it comes to those tough fix-it projects, you arent quite up to par. Or maybe you are an expert handyman, but need a little refresher on certain aspects. Popular Mechanics is designed for both the master and the novice.
Crime dramas have been a staple of the television landscape since the advent of the medium. Along with comedies and soap operas, the police procedural made an easy transition from radio to TV, and starting with Dragnet in 1952, quickly became one of the most popular genres. Crime television has proven to be a fascinating reflection of changes and developments in the culture at large
Popular Photography - Famed for its comprehensive coverage of the latest equipment, inspiring images by leading photographers, in-depth how-to articles and authoritative test reports, Popular Photography and Imaging draws upon top professionals in the field to inform committed readers who are passionate about pictures.
The American urban scene, and in particular New York's, has given us a rich cultural legacy of slang words and phrases, a bonanza of popular speech. Hot dog, rush hour, butter-and-egg man, gold digger, shyster, buttinsky, smart aleck, sidewalk superintendent, yellow journalism, breadline, straphanger, tar beach, the Tenderloin, the Great White Way, to do a Brodie--these are just a few of the hundreds of popular words and phrases that were born or took on new meaning in the streets of New York.
