To a teenage student, nothing is more motivating than learning. Every unit in What's up? has been carefully designed to pave the way for the achivement of learning goal. Simple grammar and vocabulary presentations, numerous practice opportunities, stimulating reading and listening materials, useful models for speaking and writing tasks, a clear and attractive layout - all ensure a smooth and successful learning process. Students will finish each What's up? unit with a sense of having fulfilled a goal, with the desired level, confidance and motivation to face the new challenges ahead.
To a teenage student, nothing is more motivating than learning. Every unit in What's up? has been carefully designed to pave the way for the achivement of learning goal. Simple grammar and vocabulary presentations, numerous practice opportunities, stimulating reading and listening materials, useful models for speaking and writing tasks, a clear and attractive layout - all ensure a smooth and successful learning process. Students will finish each What's up? unit with a sense of having fulfilled a goal, with the desired level, confidance and motivation to face the new challenges ahead.
Creative input is inevitably required of the PR practitioner, and yet many PR practitioners lack a real understanding of the creative process. Creativity in Public Relations addresses this situation. It guides the reader through a range of techniques and tips for generating creative ideas, as described by the "five I's" of the creative process: information, incubation, illumination, integration and illustration.
In this original volume, eighteen researchers from different parts of the world reflect on their own research projects, providing insights into key methodological issues in research on second language writing. By offering a glimpse into the process of constructing and negotiating knowledge in the field--the messy space of situated practices of inquiry--it helps to demystify the research process, which can appear in published studies and in introductory methodology guides to be neater and more orderly than it actually is...
