Qualitative Research: Good Decision Making through Understanding People, Cultures and Markets
Qualitative research is a powerful tool which plays a part in conducting marketing research into customer value analysis, branding and naming, new product launch, customer satisfaction and market segmentation, among other marketing areas. Its techniques include all types of focus groups, in depth one-one-one interviews, intercept studies and observational research. Because of its importance in determining buyer attitudes and beliefs it has been growing exponentially.
The International Handbook on Aging, Third Edition
The United Nations World Assembly on Aging has made advancing health and well-being into old age a worldwide call for action. And this text at hand shows us what researchers worldwide are doing to answer that call. Here, three of America's most esteemed experts on aging lead a global team of contributors - each an expert in his or her country - to show us what the top challenges of each nation are, and what top research is being done there to meet those.
“Energy, matter, technology, and the environment are some of the subjects examined in this thematically organized resource. Each section offers definitions, potential research topics, and lists of further reading suggestions, including numerous Web sites. This book will help primary and middle school teachers guide their students as they identify appropriate materials and develop a systematic research plan. Sure to aid in the preparation of quality papers and presentations.”–Curriculum Connections
Has someone close to you been diagnosed with Bipolar disorder? Have you been diagnosed yourself? If so, then this is the book for you. With a helpful question and answer format, this invaluable guide reveals everything about the condition, and shows how to keep it firmly under control. From how to deal with a manic episode to coping with the stigma often associated with mental illness, this guide contains the very latest research surrounding the illness that affects one in fifty of us. Including numerous real-life case studies,
This volume contains selected refereed papers based on lectures presented at the ´;Fifth International Fez Conference on Commutative Algebra and Applications´ that was held in Fez, Morocco in June 2008. The volume represents new trends and areas of classical research within the field, with contributions from many different countries. In addition, the volume has as a special focus the research and influence of Alain Bouvier on commutative algebra over the past thirty years.
