Essentials Of Marketing

Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered. This book is aimed at undergraduates taking an introductory marketing course.

 

Language and Thought

Noam Chomsky aims not only at making a technical contribution with his generative theory of language but also at integrating his linguistic theory into a wider view of the relationship between language and the human mind.

Translation Studies and linguistics have been going through a love­-hate relationship since the 1950s. This book assesses both sides of the relationship, tracing the very real contributions that linguists have made to translation studies and at the same time recognizing the limitations of many of their approaches.

Why men love bitches:From Doormat to Dreamgirl - A Woman's Guide to Holding Her Own in a RelationshipContending that some women are "too nice," comedian and radio show host Sherry Argov has written Why Men Love Bitches: From Doormat to Dreamgirl-A Woman's Guide to Holding Her Own in a Relationship. "I'm not recommending that a woman have an abrasive disposition," Argov writes, "The woman I'm describing is kind yet strong. She doesn't give up her life, and she won't chase a man." 

 

WRONG BOOK

The central concern in this book is the relationship between language and group identity, a relationship that is thrown into greatest relief in ‘minority’ settings. Since much of the current interest in minority languages revolves around issues of identity politics, language rights and the plight of ‘endangered’ languages, one aim of the book is to summarise and analyse these and other pivotal themes. Furthermore, since the uniqueness of every language-contact situation does not rest upon unique elements or features –