The aftermath of graduate school can be particularly trying for those under pressure to publish their dissertations. Written with good cheer and jammed with information, this lively guide offers hard-to-find practical advice on successfully turning a dissertation into a book or journal articles that will appeal to publishers and readers. It will help prospective authors master writing and revision skills, better understand the publishing process, and increase their chances of getting their work into print.
In this guide experienced editors of scholarly books tackle such subjects as addressing a target audience, broadening a topic, reorganizing, developing a voice, and finding the best documentation system. Specific chapters address authors in different academic fields: the humanities, social sciences, sciences, and arts. The guide also gives advice to authors of books on topics of regional interest and of books written for practicing professionals.
Revising Your Dissertation will be useful for students who are developing a dissertation topic or are in the process of writing a dissertation, as well as those who have completed a dissertation they wish to bring to a wider audience.
Marketing's undisputed doyen offers an unbeatable guide on what not to do. As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear and comprehensive guide, renowned marketing expert Philip Kotler identifies the ten most common-and most damaging-mistakes marketers make, and how to avoid them. But these ten mistakes are much more than simple mess-ups; they're glaring deficiencies that prevent companies from succeeding in the marketplace.
The reproducible, high-energy Power
Drill Grammar Book offers 70 lessons on basic grammatical structures,
common usage problems, the fundamentals of punctuation, and elementary
paragraphing skills. This textbook is intended for use with grammar
students in elementary schools and middle schools. There are seven
units, and each consists of ten lessons, including a feature lesson
called "The Grammar Games." The Power Drill Book aims to combine
enjoyment with learning, on the principle that grammar can be the most
enjoyable class, not the least enjoyable, of a student's (and
teacher's!) subjects.
What makes The Power Drill Grammar Book
unique? It's fun. It's practical. The sample sentences are in step with
modern times (computers, video games, etc.). Most importantly, the
grammar is simple, clear, up-to-date -- and it's focussed on esl
students' primary needs: error correction of their writing and speech,
and expansion of their range of expression. Teaching grammar is a
pleasure using these materials!
"Star Team" combines a functional language syllabus with a
communicative approach, enabling students to talk about the things that
interest them, and also to apply their language acquisition to cultural
themes and cross-curricular topics.
Authoritative and probably the most popular Arabic-English dictionary. An indispensable tool for students, researchers and translators. Contains more than 100,000 Arabic words and their English meanings.
