Names, logos, and other unique corporate identifying marks are the true calling cards of any business, and the third edition of Trademark: Legal Care for Your Business & Product Name, by attorneys Kate McGrath and Stephen Elias, explains in an easy-to-understand fashion how to choose these vital assets properly and then protect them diligently. Revised to reflect changes that have come about because of the advent of cyberspace, it offers clear instructions on initial selections, searches to ensure availability, state and federal registration procedures, correct use, and adjudication of any disputes that result. 

Make no mistake, etiquette is as important in business as it is in everyday life — it’s also a lot more complicated. From email and phone communications to personal interviews to adapting to corporate and international cultural differences, Business Etiquette For Dummies, 2^nd Edition, keeps you on your best behavior in any business situation. This friendly, authoritative guide shows you how to develop good etiquette on the job and navigate today’s diverse and complex business environment with great success. You’ll get savvy tips for dressing the part, making polite conversation, minding your manners at meetings and meals, behaving at off-site events, handling ethical dilemmas, and conducting international business. You’ll find out how to behave gracefully during tense negotiations, improve your communication skills, and overcome all sorts of work-related challenges.

Social Skills 101: An Essential Etiquette Guide

A valuable client is in town and needs to be entertained. You are interviewing for a great new job and your prospective employer suggests you go out for lunch. You are on a first date with someone special. It is time to finally ask your boss for a raise. No problem, right? You are charming, well-dressed, funny, smart, and successful. Everybody loves you. You are going to knock'em dead......but, what about your table manners? Pass the bread the wrong way and your valuable client thinks you are a clumsy halfwit. Grab your prospective employer's water glass by mistake and she begins to question your poise under pressure. Argue with the waiter and someone special decides you are really a jerk. Tear at your lobster like an animal and you can stop worrying about getting a raise and start worrying about keeping your job. Etiquette matters. Whether you are a new intern at your first formal business dinner, or a seasoned professional out for a power lunch, business meals are big business. A lack of manners is just plain bad business. Organized in five easy, enjoyable lessons, the Food Scholar Dining Etiquette CD includes all the practical information you need to make a great impression at your next business meal or social engagement. It is simply the best dining etiquette reference available. Don't eat another important meal without listening to this CD first!

This book was written for entrepreneurs and is organized into Five “secrets” to help you grow your business into what the book refers to as a Level 3 business - One that makes money for you with little to no input on your part - unless you want it that way.

The information is generally top-level, but valuable. The co-authors have qualified business backgrounds: David Finkel, a real-estate investor, and Diane Kennedy, a CPA. Their success has led them to begin the Maui Millionaires.

When it comes to promoting a business, what works for the world's biggest companies isn't always the right fit for local small businesses. Small business owners don't have the money to waste trying ineffective tactics. In this handy guide, small business owners will discover tried-and-true tactics that get big results on small budgets. How to Market, Advertise, and Promote Your Business or Service in Your Own Backyard provides a detailed, ten-step plan for creating a successful, affordable marketing campaign. Written by a small-town business owner who has been through it all, this is the ultimate guide for small businesses who need their marketing to make a big impact.