Practical and affordable, Strategies for Technical Communication in the Workplace offers complete coverage of routine workplace documents, complex forms of communication, and the latest technological innovations in a streamlined presentation of 528 pages. Emphasizing immediate and ongoing document creation as well as audience and purpose, Strategies for Technical Communication in the Workplace is appropriate for technical communication students and writers of all levels. Three new chapters cover email and text messages, blogs, wikis, and social networks, and ehtics.

This casebook, written by a renowned communications expert, offers you the skills for successful case analysis, along with a comprehensive collection of 36 cases that may be applied to any Business Communication issue or theme. The cases in this book focus on real-world companies (i.e. Northwest Airlines, Merck, The Walt Disney Company, Google, Procter & Gamble, Wal-Mart, McDonalds, Sony and Kraft,) and provide the opportunity to put Business Communication theory into practice.

This book translates knowledge about persuasion into evidence-based principles. Useful knowledge about persuasion has been obtained over the last 100 years from the experience of advertising experts and from empirical studies in advertising and other fields including psychology, consumer behavior, law, mass communication, politics, and propaganda.

Alignment in Communication is a novel direction in communication research, which focuses on interactive adaptation processes assumed to be more or less automatic in humans. It offers an alternative to established theories of human communication and also has important implications for human-machine interaction.

Communication is an essential skill for every pilot. The accurate and concise use of the correct phraseology enhances safety and results in a more efficient flight. Nonetheless, communication by radio is often an area that is dreaded by the student pilot. Whilst these notes are intended specifically to prepare the prospective Airline Transport Pilot for the JAR ATPL (A) examinations, they also serve to demystify some of the terminology that is encountered. This volume takes the student from the basic principles of VHF and HF communication to its application in the VFR and IFR environment.