Product Description: In the dynamic field of marketing, new terms, concepts, and techniques are emerging everyday. Keeping track of them is very difficult, if not impossible. This dictionary serves as a comprehensive guide to understanding marketing, its lexicon, and their usage. Marketing is discussed in all its dimensions, going beyond just the meaning of words to their etymology, nuances, and current significance. This invaluable reference tool covers more than 5,000 terms, concepts, theories, methods and techniques from the fields of: General marketing Consumer behavior Advertising Sales promotion Sales management Retailing International marketing E-marketing Services marketing Examples, illustrations, figures, and charts have been provided in order to better explain some of the terms. Lucidly written, this encyclopaedic dictionary will serve as a source of ready reference for all those in the area of marketing including students, research scholars, teachers, managers and marketing consultants.
Product Description: Bringing together the work of over eighty leading academics and researchers worldwide to produce the definitive reference and research tool for the social sciences, The SAGE Dictionary of Social Research Methods contains more than 230 entries providing the widest coverage of all the main terms in the research process. It encompasses philosophies of science, research paradigms and designs, specific aspects of data collection, practical issues to be addressed when carrying out research, and the role of research in terms of function and context.
The SAGE Dictionary of Statistics provides students and researchers with an accessible and definitive resource to use when studying statistics in the social sciences, reading research reports and undertaking data analysis. Written by leading academics in the field of methodology and statistics, the Dictionary will be an essential study guide for the first-time researcher as well as a primary resource for more advanced study.
Product Description: A scholarly lexicon and stimulating "rough guide" for cultural studies as it confronts and navigates the shifting sands of past, present and future.
The Sage Dictionary of Criminology is wide and accessible enough to interest anyone concerned with crime, the law and the panoply of issues and explanations that surround them. This admirable volume will inform, guide and contribute to debates in the years ahead.
