Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz and build your bottom line.
I'd Tell You I Love You, But Then I'd Have To Kill You (book)
Set in a spy school for girls, this entertaining novel centers on 15-year-old Cammie, the headmistress's daughter, who must decide if she is cut out for a life of secrets. Though the plot takes a while to unfold, fun details and characters will keep readers engaged. When Cammie, known as the Chameleon for her ability to disappear in public places, is spotted by a cute boy named Josh in the middle of the town fair, she begins a new mission: learning to be an ordinary girlfriend.
How the Romans came to have a literature reflecting native and foreign impulses, and how it formed a legacy for subsequent generations have become central questions in the cultural history of the Republic. This book explores the development of Roman literary sensibility from early interest in epic and drama, through invention of satire and eventual enshrining of books in public collections important to Horace and Ovid.
Life is getting better—and at an accelerating rate. Food availability, income, and life span are up; disease, child mortality, and violence are down — all across the globe. Though the world is far from perfect, necessities and luxuries alike are getting cheaper; population growth is slowing; Africa is following Asia out of poverty; the Internet, the mobile phone, and container shipping are enriching people’s lives as never before. The pessimists who dominate public discourse insist that we will soon reach a turning point and things will start to get worse.
Food Politics: How the Food Industry Influences Nutrition and Health by by Marion Nestle
Nestle (chair, nutrition and food studies, NYU) offers an expos‚ of the tactics used by the food industry to protect its economic interests and influence public opinion. She shows how the industry promotes sales by resorting to lobbying, lawsuits, financial contributions, public relations, advertising, alliances, and philanthropy to influence Congress, federal agencies, and nutrition and health professionals.
