Measuring Public Relationships: The Data-Driven Communicator's Guide to Success
The author takes a "cookbook" approach, providing specific steps to measure all forms of public relationships, from social media measurement to tracking relationships with local communities, industry analysts and social networks. It relies heavily on the relationship theories of James and Laurie Grunig and Linda Hon but translates the theory into an easy to read practical guidebook.
Organized crime is the greatest criminal phenomenon of our time. From Al Capone, who boldly claimed his bootlegging activities were a public service, to John Gotti, the "Teflon don" who died in prison, these criminals have garnered headlines and captured the public imagination with their flamboyant lifestyles and colorful attitudes.
The wedding toast - that poignantly tender gesture proposed to the newlyweds, a mysterious melding of poetry, quotations, prayer, wit, anecdote, and heart-rendered sentiment. Why so mysterious? Because the wedding toast has evolved through the years from a simple "To your health and happiness" to a soliloquy that requires personalization, preparation, practice, and presentation. It's enough to scare you half to death! In fact, statistics show that, next to dying, public speaking is most Americans' greatest fear, and the fear is understandable.
The essence of nutrition guidance is to provide the public with the best information available to assist them in making wise and nutritious food choices to sustain life and good health. We are deeply concerned that Americans not only have enough food but also that the public has enough information to know what food to purchase and how to prepare it. While a healthy diet is the cornerstone to good health, meeting that goal can be a challenge. Tips for Healthy, Thrifty Meals is more than a cookbook. The book provides basic cooking and food safety guidance.
Written by Shirley R. Watkins & Rajen S. Anand, Ph.D, workers inU.S. Department of Agriculture
In March 2001, the National Institutes of Health issued the following warning: "The number of Web sites offering health-related resources grows every day. Many sites provide valuable information, while others may have information that is unreliable or misleading." Furthermore, because of the rapid increase in Internet-based information, many hours can be wasted searching, selecting, and printing.
