The Marketing Plan - How to Prepare and Implement it 4th Ed.
Even if you’ve created marketing plans before—it doesn’t matter. The rules have changed. With the advent of Web 2.0 business strategies like Search Engine Optimization, Social Networking, Pay-Per-Click, and dozens more, it may seem like you need to start from scratch.
This book focuses on the ways in which Elizabeth represented herself in her own words, especially in speeches, reported conversations, and private poems from the first half of her reign when she was simultaneously establishing her political authority and negotiating marriage at home and abroad. Although Elizabeth’s novel and unprecedented art of courtship garnered considerable resistance and disapproval, by the end of her reign it had sparked or merged with a wider, ongoing social controversy over conjugal freedom of choice and women’s lawful liberty that helped make the Elizabethan era an extraordinarily fertile and creative period in English literature.
Essentials of Social Psychology provides a clear, concise and engaging introduction to the field. Covering all the major topics and theoretical perspectives, this exciting new book provides straightforward explanation of key terms and concepts in a lively and student-friendly manner. Debates and controversies are brought to life and the wider practical relevance of the subject is emphasised throughout. Pedagogical features that appear across the book include Research Classic sections which describe classic studies, Research Applications boxes that highlight more contemporary developments in social
A Social History of English is the first history of the English language to utilize the techniques, insights and concerns of sociolinguistics. Written in a non-technical way, it takes into account standardization, pidginization, bi- and multilingualism, the issues of language maintenance and language loyalty, and linguistic variation.
This new edition has been fully revised including: updated information about "New Englishes" in different parts of the world, a selection of texts from Anglo-Saxon to the present, and topics for further study. All terms and concepts are explained as they are introduced, and linguistic examples are chosen for their accessibility to the general reader.
Ethical Issues for Esl Faculty: Social Justice in Practice
This book explicitly addresses ethical dilemmas and issues that post-secondary ESL faculty commonly encounter and examines them in the framework of social justice concerns. Ethics is defined broadly, to include responsibilities and obligations to students inside and outside the classroom, as well to colleagues, educational institutions, the TESL profession, and society as a whole.
