Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered. This book is aimed at undergraduates taking an introductory marketing course.
Isabelle/HOL: A Proof Assistant for Higher-Order Logic
This book is a self-contained introduction to interactive proof in higher-order logic (HOL), using the proof assistant Isabelle. It is a tutorial for potential users rather than a monograph for researchers. The book has three parts: Elementary Techniques; Logic and Sets; Advanced Material.
Teach Like a Champion: 49 Techniques that Put Students on the Path to College
Added by: eliker bahij | Karma: 250.44 | Black Hole | 12 January 2011
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Teach Like a Champion: 49 Techniques that Put Students on the Path to College
Teach Like a Champion offers effective teaching techniques to help teachers, especially those in their first few years, become champions in the classroom. These powerful techniques are concrete, specific, and are easy to put into action the very next day. Training activities at the end of each chapter help the reader further their understanding through reflection and application of the ideas to their own practice.
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The RealityTrader mentor team are professional traders who are generous enough to share their style of trading with you and teach you the best truths abut trading what you see, following the tape and taking one trade at a time.
The Makeup Artist Handbook: Techniques for Film, Television, Photography, and Theatre
This full-color and amply illustrated book is written for film, television, and theatre makeup artists who need to know the basics on how to accomplish flawless makeup applications. It begins with fundamental practices and continues through more complex techniques usually known only by Hollywood makeup artists. Written by two expert authors who have experience doing makeup for television, commmercials, and blockbuster films, readers will learn about beauty, time periods, black and white film, as well as cutting edge techniques such as air brusshing makeup for computer-generated movies, and makeup effects.