Diversification Strategy: How to Grow a Business by Diversifying Successfully
Diversification is a topic that raises its head in tough and turbulent economic times and is seen as an important option for growth. Out of necessity it is now back in the management agenda.
Diversified organizations are everywhere - in the private, public and not-for-profit sectors. With diversification comes complication, and if the varied activities of these organizations are not carried out effectively, their very diversity can lead to major inefficiency or even corporate failure.
"In his Course in General Linguistics, first published in 1916, Saussure postulated the existence of a general science of signs, or Semiology, of which linguistics would form only one part. Semiology, therefore aims to take in any system of signs, whatever their substance and limits; images, gestures, musical sounds, objects, and the complex associations of all these, which form the content of ritual, convention or public entertainment: these constitute, if not languages, at least systems of signification.
Over the years I’ve picked up a lot of useful pieces of advice from these people, while at the same time observing and trying to figure out what makes them tick. I’ve worked to apply many of these same lessons to my own life and have seen very positive changes as a result.
I wrote this book to share some of these tidbits of knowledge with everyone because I firmly believe that if the world has more inspiring, ambitious and remarkable people we’ll all be a lot better off.
We’re born so pure. But along the way, many of us fray. Some of us stay frayed; others break. Some then stay broken; while the fortunate heal. But how can more of us heal? Inside this book are 30 brave stories written by people who know that you may very well go through what they’ve gone through. Maybe you already have. In these stories, they hope you find solace, hope, inspiration, a friend. These stories are a gift. Please share them. – Mark & Gavin
High Places: Cultural Geographies of Mountains, Ice and Science
High places--be they mountain peaks or the vast expanses of the polar latitudes--have always captured the human imagination. Inaccessible, extreme, they are commonly invested with awe and reverence, as places of physical challenge, intense experience. Increasingly, they are also treated as unique locations for science. High Places explores the fascinating geographies of these special environments, revealing how senses are challenged, objectivities exposed, cultural assumptions laid bare.