Phraseological Substitutions in Newspaper Headlines The major purpose of newspaper headlines is to trigger the reader’s interest. A popular way to achieve this goal is the use of phraseological modifications. Based on previous findings from various linguistic disciplines, this book provides an interdisciplinary approach to shed light on the reception of substitutions like More than Meats the Eye. It develops an empirical methodology for investigating the complex cognitive processes involved, using a large sample of authentic examples for illustration. Along these lines, this volume not only shows what associations readers make when they encounter a lexical substitution and what factors facilitate the recognition of the canonical form.

Phraseological Dictionary English - German: General Vocabulary in Technical and Scientific Texts

The dictionary lists the general vocabulary - nouns, verbs, adverbs, adjectives - which occurs in practically all technical texts. This vocabulary should be mastered by all those who actively or passively work with technical texts since it provides the structures into which the technical terms of various fields of technology are embedded. The keywords are provided with numerous model sentences illustrating their usage and offering the user a variety of suggestions for his / her own formulations.