The art of persuasion as taught by one of the world's most sought-after speakers and pitchmen. In this daring book, Joel Bauer teaches you how to persuade by making your messages entertaining. Learn persuasion tactics used by pitchmen, carneys, and conjurors to convince people to their way of thinking. Along with coauthor Mark Levy, Bauer has taken these ethical, entertainment-based techniques, and has made them practical for everyday use-capable of influencing one person or a thousand, in business and in life.
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