Twitter means business: how microblogging can help or hurt your company
Added by: Alexey | Karma: 38.69 | Other | 5 January 2013
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Millions of Internet users have fallen in love with the Twitter "microblogging" service, which lets them swap brief text "tweets." Now companies are embracing the service to engage customers, promote products and monitor what is being said about their brands.
An accessible guide to brand management for the uninitiated: Good brand management is the route to getting a brand to work harder and make its proper mark. Any brand, new or old, must be managed, nurtured and, when necessary, changed. Understanding Brands is for those who know that brand management is crucial but who don't know how to go about it.
Added by: JustGoodNews | Karma: 4306.26 | Black Hole | 27 November 2010
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The Economy of Brands
In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions.
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In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions.
Brand Society: How Brands Transform Management and Lifestyle
Brands are a fait accompli: they represent a mountain range of evidence in search of a theory. They are much exploited, but little explored. In this book, Martin Kornberger sets out to rectify the ratio between exploiting and exploring through sketching out a theory of the Brand Society.
