Much of the popular attention to advertising is focused on a few ads that challenge taboos, for instance on the treatment of sex, bodily functions, or death. If one turns to the monthly reports of complaints about advertising in Britain, whether in the press or in broadcasting, a number of them deal with images, words, or suggestions that someone considers indecent or transgressive.

The English language is permanently evolving and developing. New words and expressions are coined and existing words change their meaning as society, culture and technology progress.

For example, Phishing. Now, you really have to listen to the spelling of this one. P-H-I-S-H-I-N-G. Not, F-I-S-H-I-N-G. Can be very confusing to hear this word in speech, therefore, you know, 'he's phishing' - what does it mean? No problem in writing, of course.

Wi-fi. W-I-F-I. Sometimes written with a hyphen, sometimes not. Wireless fidelity. Technically, it's a standard ensuring that equipment works on a wireless network. It's on analogy with 'hi-fi', for high fidelity, that used to be common for recording some years ago.

To google - as a verb. ......