Zoom In, Zoom Out

Zoom In, Zoom Out is a groundbreaking new visual reference book promising an amazing new experience for the reader: With each turn of the page, the viewpoint changes. For example, the opening spread in one "zoom sequence" might feature a cutaway of different plants growing in the soil with their root systems visible but in the top left corner we see a deer's nose in the frame as it chews some grass. In the next spread, we zoom out to the deer in his habitat to discuss forest creatures. There is a mountain range visible in the background.