Marketing Strategies for the New Economy

Two men meet a big bear in the forest. One of them sits down to put on his running shoes. The other looks at him and says, `Its no use. You cant outrun a bear anyway. The first one answers, `I dont have to outrun the bear. I just have to outrun you. Speed against competitors is just one of the key lessons outlined in this new book from Lars Tvede and Peter Ohnemus. E-business is here for good and people are waking up to the fact that traditional marketing techniques may not stand up to new requirements set out by the `new economy.