Written for the capstone course in Marketing or Marketing Strategy. Marketing Planning and Strategy will help students develop strategic marketing skills essential for todayUs global competition. This text focuses on marketing stratgey from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management.

The Grand Strategy of the Russian Empire, 1650-1831 by John P. LeDonne
At its height, the Russian empire covered eleven time zones and stretched from Scandinavia to the Pacific Ocean. Arguing against the traditional historical view that Russia, surrounded and threatened by enemies, was always on the defensive, John P. LeDonne contends that Russia developed a long-term strategy not in response to immediate threats but in line with its own expansionist urges to control the Eurasian Heartland. LeDonne narrates how the government from Moscow and Petersburg expanded the empire by deploying its army as well as by extending its patronage to frontier societies in return for their serving the interests of the empire. He considers three theaters on which the Russians expanded: the Western (Baltic, Germany, Poland); the Southern (Ottoman and Persian Empires); and the Eastern (China, Siberia, Central Asia). In his analysis of military power, he weighs the role of geography and locale, as well as economic issues, in the evolution of a larger imperial strategy. Rather than viewing Russia as peripheral to European Great Power politics, LeDonne makes a powerful case for Russia as an expansionist, militaristic, and authoritarian regime that challenged the great states and empires of its time. (Amazon.Com)

Strategic marketing Course (OHP Slides)
Objectives
This course examines recent developments in marketing thinking and market strategy
development. It focuses on the dynamic aspects of market strategy development and
current issues such as relationship and Internet marketing. The course will try to give
you practical experience on how to develop and adjust strategies in an integrative
manner through the use of a simulation exercise.