Despite the fact that our lives are powered by electricity to an astonishing degree, most of us have little or no understanding of how or why it works. Instead, we rely on a blurry notion that it flows--like water--through wires to turn on our appliances. In Electric Universe, David Bodanis fools readers, by keeping them entertained and intrigued, into learning the science behind electricity. He does this by telling a series of stories, starting with how a backwoods American really invented the telegraph and how Samuel Morse stole the credit for it.
The Fundamentals of Marketing teaches beginning marketing students the basics of how marketing organisations successfully move from product concept through to the creation of successful brands. Russell explains the key tools used to develop successful brands including selling theories, consumer behaviour, creation and development of brands, strategic pricing, distribution, market research, strategic thinking and the promotion of these brands through advertising.
Paper folding not only simplifies the learning of mathematics it also builds an experiential base necessary for further learning. The exercises in this publication, appropriate at various grade levels, lead students to discover and demonstrate such mathematical relationships as reflections, transformations, and symmetry.
English Today - Multimedia Course - Beginner 1 (DVD 01)
English Today is an innovative product for English language learning, designed to gain maximum advantage from the DVD format and aimed at the needs of the target consumer.
It represents a completely new approach: instead of the typical video-lesson structure, a teacher guides the student through a series of narrative episodes arranged as in a sit-com.
Theraplay: Helping Parents and Children Build Better Relationships Through Attachment-Based Play
Attachment-based play can help build the intimacy that creates the healthy parent-child interactions that are so vital to a child's development. This is especially true for children how are troubled by emotional or learning difficulties. The thoroughly revised second edition of the author's classic work Theraplay offers clear, easily understood guidelines for professionals and parents to a dynamic and proven approach for treating children with attachment and relationship problems.
